Here I have created a mood board for my target audience but also for what the song connotes when listened too. My chosen song appeals to alternative/indie culture. My typical target audience member would enjoy new wave cinema, reading, odd clothing, individual lifestyle, photography, smoking and drinking. This mood board can show me what kind of colours i should use, the people and what the people in my music video could be doing (e.g performance clothing/ instruments) or where the location for my video should be.
Target Audience
16-35 Male Underground Indie scene
Underachievers, Students, University Graduates, Artists, Photographers, Musicians. Shop in boutiques to charity shops.
Similar Bands, The Libertines, The Smiths, Blur
Possible Locations - Forest, Quarry, Stately Home, Beach, City
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