Digipak Research

Through My digipak research i have developed an understand that my digipak needs to promote the band in the genre so that the digipak can relate and inform with the customers. I have decided to include band members on my digipak cover as i believe this would help create an image which would be remembered as an image of the band. The band need to be on the front of the digipak as people will recognise the band members due to the exposure of the band with their rise to success. I have also chose to take a minimalist output towards my album cover and digipak by creating a six panel digipak with photographs dominating the panels instead of text. I have chose to not include a lot of text as i want the band to show that the music will sell the album instead of the text. This tells the target audience to listen to the music and relate to the songs.

I have asked my self a number of questions so that i can create a successful digipak.

1)How will the audience know what genre my digipak is?
The audience will understand that the genre of my digipak is indie/alternative as my band member characters will all be dressed in indie attire. The colour theme i will use mellow/simple colours which will help give that minimalistic look again contributing to the indie look.The album cover will have a sense of entropy as it will be different and individual which suits the indie theme.

2)How will the digipak cover promote the band by giving the band more advertising by including pictures of them. Also the digipak cover will promote the band as it will be eye catching and individual this will "shake" the music world as it will be completely individual digipak that challenges mainstream ideology.

3) Will i be able to sustain a theme which can run threw all my media products? e.g digipak,music video,advertising poster. The way i will be able to sustain a theme threw out these products is by having the band members on each product dressed typically indie with the production work having an independent feel and a simplistic/minimalist look