For A2 Media we had to create a music video for the main product and two other ancillary texts i had to produce a digipak for an album and a magazine advert for the same band. We had to produce the ancillary texts first so when i was researching before i started any of my practical work i knew i had to both keep in mind the ancillary texts and the music video. As i had started my digipak and magazine article i will have to admit i did originally put a lot of research into that and the main product the music video followed and almost had to mirror or be similar to the ancillary products by using the connection of food and live performances.
I firstly did a lot of research in to how artists and bands was able to keep a theme running throughout their media products here is an example of the libertines and how they have completed their media products. As below we can see both the album cover from a libertines album and a screen grab from a libertines video.
As we can see both media products look similar in facial expressions,colours, lighting used and most importantly all band members are on show meaning the band is getting full publicity making them an easily remembered image.
Both the video and the album cover look very similar with the red military jackets on both media products and looking back into my research i have found the band often used these red military jackets in live performances, photo shoots and videos. This is something similar to what i wanted to create by having a similar look throughout my media products by using similar colours, hairstyles, dress senses and instruments. The reasons why the libertines have done this and why i wanted to follow is that if the band can repeat an image like this through promotion purposes this will help them be easily recognizable and rememberable meaning the possibility for me record sales is fully maximized. But also to repeat an image or house style will help the customers and fans relate to the band and gain a deeper understand if the band by learning more about them.
Now Looking at my media products and looking to see how effective all 3 of the products are as a combination.
Here is the example of how i used similar conventions throughout my media forms. As we can see i have used the running theme of food. the location is the same and the clothing style is the same meaning we can see through all of my media products i am using a typically indie genre look making it attractive to those in my target audience.
Here we can see the repetition of destroying instruments this shows a sense of rebellion throughout all of my media products which is essential to linking in with the genre and targeting a particular niche market. But also we can see that the colours are similar as the backgrounds are both using plants or greenery helping giving the effect of a rough or rugged outlook helping to fit in with the genre.
Here i have produced some screen grabs of the video and my two ancillary texts and looking back over all 3 products i believe they all match and link well with one another and share a particular house style. I believe this is similar to what the libertines have created by also having there products follow a particular pattern/house style. This means i would be able to successfully promote the band using these media products as it would create a reputation and a rememberable image for the band that the fans can be come accustomed too. I made sure through all my media products that the band or lead singer would get maximum publicity making the figure of my lead singer popular and easy to recognize. e.g the costumes the lead singer was wearing throughout all 3 media products was similar with a long jacket military style. But also the band can easily be seen as an indie band just due to their appearance and this is apparent through the way they wear their hair, their clothing and even the way they stand and act in each media product. This is similar to the band mumford and sons and how they have their setup within the genre of folk as we can see all there instruments facial expressions and clothing are all very similar throughout their media products. I was able to use a house theme by having the opportunity of using the same characters throughout my media forms so i must admit credit is due to the members of the band for being reliable but more importantly i was able to manipulate how i wanted the band members to look like and as they have already got that indie vibe going on it was very easy to tweak and change a few aspects to help create a band that was able to connect with an audience by being stereotypically indie. I think the main similarities throughout the media products is how i use food in them this would help the band get coverage as it is seen to be entropic to have weird foods in music products but i believe by consistently using foods i have been able to create awareness of the band, create a remembered image and an image which will attract customers.
These shots from the mumford and sons almost look identical but they are both used in an album cover and a video. Everything from clothing to the way they are standing is very similar or identical showing that in the professional world it is essential to have an effect combination running throughout your media products
Throughout my media products and even including the extra product i made the CD design i have used the same minimalist text trying to give that arty/ professional look but also this again will make the appearance of the media forms remain recognizable. The text of a media product is one of the most important and most underrated aspect for a media product as the text has to be easily readable attract the eye and be creative which i believe all my media product text is! I believed containing a house style of colour was needed and now looking back at my products and it can be seen that i use a consistent array of colours being earthy and neutral this helps again contribute to the genre of music and most indie media products have similar colours. For example i empathized the background colours and made sure i used similar backgrounds of greenery helping create a running house theme.
To conclude all of my media products use the same colours, fonts, band members, misc en scene and lighting. All these aspects will help me close in on a specific target audience which is really an indie niche target audience.
Showing above is an example of me carrying out a filmed audience feedback but i have specifically asked questions to do with how effective the combination of my 3 media products are and I was very happy with the results. As Owen is interested in all music i thought he would be a perfect candidate to view the media products as he is very interested in music meaning he would have viewed many different media products. The answers that came from Owen help back my theory that I believe I have designed an effect combination of media products and Owen used a number of buzz words for me even though he is not a media student. Owen spoke about the way the costumes matched all the way through showing consistency the way the band acted and how the colours matched all the way through.
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