How I Created My Digipak

How I Created My Advert

Compact Disc Design

Quarter page advert display

I have chosen a 1/4 page display because i want the advert to be realistic as this is a new band who can not afford full page or half page advertising space in magazines.

Record label image

I created The Record Label Image called "Dave's Shed Records LTD. The reason why i wanted to create my own record label image is because i wanted to insert a records label logo onto my digipak but to keep to the theme of the band being up and coming with not a lot of money and being very individual i decided to make my own record label.

I created the image by using auto shapes in photoshop and then dropping text on top of it

Advert

Digipak cover

Final Font

The final font i have chosen is the "Orator Std" font and the reasons i have chosen this font is because i believe the font has a simple and basic design which will fit perfectly with the rest of my products. I have placed all my fonts onto different media products and through this experiment i believe i have the right font

Font Research

FeedBack From Questionnaire

The Feedback i have found is that a mainly alternative music listeners audience ages between 18-18 prefer to socialize with friends. Meaning my products should relate to this information by showing the band as a group but also the people i asked were mainly concert/ festival goers who spend there money on typical indie/alternative items such as clothing instruments and alcohol. This means the way in construct the image of the band has to fit in with a typical indie image so the audience can relate to the band and recognize them.

Audience Profile Questionnaire

Sample Shots Of Location For Video

Sample Shots of Background for Digipak & Advert

Risk Assessment

Possible Risks For Magazine Advertisement:
Slip On Wet Ground
Fire: - Burning a person, or ground, smoke may damage lungs, strings of guitar may explode

How To Combat These Problems
Lay down slip proof mats, wear sensible shoes.
Have a hose pipe near, plenty of towels to help prevent a fire.

Possible Risks For Digipak:
Electrocuting From Studio Lighting
Sharp knifes may stab a person
Alcohol may slow down reaction times if driving

How To Combat These Problems
Make sure all wiring is safe and then do not use lights with wet hands
Show everyone how to carry a knife and to make everyone aware of the knife
If anyone has drank alcohol from the set make sure they are not driving home

Possible Risks For Video:
Slipping on wet surface
Falling Over Rocks
Falling off cliff face or down a hole/ un-used mine

How To Combat These Problems
Everyone wears sensible shoes
Make Everyone Aware of Rocks
Before shooting find an area with no dangers of holes or cliff faces

Research On Magazine Adverts

This is a photograph i have taken of an old NME magazine. This is an example of an advertisement page which has a number of three adverts on. The two which are a quarter page size are either a new band or an existing product which has not got the money to spend on large advertising. I have decided to make my own advert as a quarter page this is because the band would not be able to spend a large amount of money on advertisement. A small advert can also be seen as arty/ minimalist making this advert suitable for the running theme of my media products for we are cossak.

The half page advert is an NME radio advert this will be larger than the smaller less known musicians because NME radio is well known and that the magazine will want to promote it's own brand.

This would be an example of a product which wants to receive a lot of attention from potential customers but also the company e.g HMV have a lot of money they can invest in large advisement schemes.

Inspiration and Ideas through Music Videos

Time management

Costume and Props

Cast Members

Cast members of we are cossak

View more presentations from David Pitt.

Manipulating An Image

This was the original image without any manipulation in photoshop

I Have Now Blown Up The Image so it looks larger on my screen and i have used the Lasso Tool to go round the image and then selected the burn tool which makes the image look more realistic by adding colour to the image this is a good tool if i have an over exposed image i can use the burn tool to make

the image look more realistic and less over exposed.

By using the Lasso Tool i can now withdraw this image from the original photograph and insert it onto a new page this will help me as if i want to add an image of a band member onto my page i can by using the lasso tool

Minimalism and how to create a minimalist look

Minimalism describes movements in various forms of art and design,where the work is stripped down to its most fundamental features. Minimalism can be seen as a movement or fight against mainstream /Abstract Expressionist art. Minimalism is often art expressed threw moving or still images, sculptures, buildings, food. The essentials of a minimalist piece of work is to break and cut down any "unneeded" items to the product. A minimalist product will be very basic and simple for example modern art can be seen as minimalist as there is just the bare fundamentals of the paint on the paper completely contrasting the paintings of large elaborate woods or sea scenes. An example of a minimalist architecture would be that of the tate modern gallery in London as many of the work shown is minimalist but the walls and floors are often white with no distractions away from the art on show. Minimalism in music videos can be shown by the locations. The location would need to be bare and not a distraction for the viewer again this would be similar for the media products i will be creating the products will be stripped down of any text apart from essentials and also the images will have a simple but effect view and may connote messages to the audience simply.

Audience Feed Back For Promo Digipak

Digipak Mock Up

Creativity

Creativity can be seen as something that you are born with or you develop over a period of time. This week i have chosen to develop something creative and to see if i was born with the "creativity gene" This week i produced images with out using people/ band members. I have incorporated these images with a mock up digipak cover. This piece of work has answered any questions i had about either using objects instead of people for my digipak.

Technology Week

During the technology week i set myself a number of targets so I can be prepared and have a greater understanding of the technology i will use to create my media products.

I have spent over 4 hours on photoshop CS5. I needed to spend a long time period on photoshop CS5 as i have never used this program before i was only familiar with the CS3 version. After this week i can now produce a successful digipak and magazine article and i have made a mock up of a digipak.

I have experimented with the shutter speeds and appature with my SLR camera. I have experimented with these camera aspects because I want to change the depth of focus that is normally achieved by just using the auto setting on a camera.

I have tried to achieve a stock motion video by streaming many images together showing movement. I have practised this as I want to use this in my music video and practice would give me a deeper understanding how this would work.

What is the relationship between technical skills and creativity?

Technical skills can be used to create a creative piece of work for example by changing the shutter speed or lense to a fish eye lense you can create a completely different image making it look creative and individual.

Inspiration and Ideas through Photography

Digipak Template

I have chosen this digipak template as it consists of six panels this means i can use the extra two panels for more photography work showing different images of the band fitting in with the genre. This digipak template will also give me the opportunity to add any legal legislation to one of the panels that i did not want to add to the front or back cover.

Digipak Research

Through My digipak research i have developed an understand that my digipak needs to promote the band in the genre so that the digipak can relate and inform with the customers. I have decided to include band members on my digipak cover as i believe this would help create an image which would be remembered as an image of the band. The band need to be on the front of the digipak as people will recognise the band members due to the exposure of the band with their rise to success. I have also chose to take a minimalist output towards my album cover and digipak by creating a six panel digipak with photographs dominating the panels instead of text. I have chose to not include a lot of text as i want the band to show that the music will sell the album instead of the text. This tells the target audience to listen to the music and relate to the songs.

I have asked my self a number of questions so that i can create a successful digipak.

1)How will the audience know what genre my digipak is?
The audience will understand that the genre of my digipak is indie/alternative as my band member characters will all be dressed in indie attire. The colour theme i will use mellow/simple colours which will help give that minimalistic look again contributing to the indie look.The album cover will have a sense of entropy as it will be different and individual which suits the indie theme.

2)How will the digipak cover promote the band by giving the band more advertising by including pictures of them. Also the digipak cover will promote the band as it will be eye catching and individual this will "shake" the music world as it will be completely individual digipak that challenges mainstream ideology.

3) Will i be able to sustain a theme which can run threw all my media products? e.g digipak,music video,advertising poster. The way i will be able to sustain a theme threw out these products is by having the band members on each product dressed typically indie with the production work having an independent feel and a simplistic/minimalist look

The Pitch Feedback

After delivering my Pitch to the rest of the class and my teacher I was given comments back from what the class thought of my presentation.
The pitch overall was a success but I had a recurring comment that there was worries about transport and how to transport my equipment and band members to the ambitious locations i may have chosen. After these comments i contacted my characters in the band and we have discussed to use our cars to move the band members and instruments/props.
Another comment i picked up on was how successful the idea was to include "moving art" in my video and the class really picked up on this and thought it would be a great idea which could make a successful video.
Speaking to my teacher we discussed how planning would be essential and how the Pitch had no real plan to it. there was another comment that my ideas may be to ambitious. After these comments i started to plan by story boarding and to research more into different videos included in my genre.

Another recurring comment was would there be a running theme which could be recognized by the viewers. Some members in the class asked if the music video may turn out to be too "bitty and messy" meaning that there would just be a number of scenes put together. After these comments i went away and found a way through storyboarding to link all the scenes together and to dispose of the ideas which would not be able to fit into the themed video.

I had positive comments like the genre was easily identified and i had kept a control on who i wanted in the video and how they would look.

The Pitch has helped me to make certain decisions especially with planning i have been able to ask people to give me their opinions on things i was uncertain of and this has helped me in being able to storyboard but also in how to organize my video and media products

The Pitch

Theorists and theories

Andrew Goodwin

Goodwin's theory breaks down videos into two aspects either illustrative or amplifying.

Illustrative is a video which the lyrics match the scenes in the video for example a love song would show scenes of lovers and romance or a dance song would show dancing in a night club.

An amplifying video is a video which isn't as simple as an illustrative video. An amplifing video may have more than one meaning to it this means aspects of the video can include entropic aspects which would not look out of place with the video.

Todorov believes that their are 5 different aspects to a narrative video:

Equilibrium which is part of the story where emtoions are equal and there is no heavy storyline. For example a couple holding hands walking.

Disequilibrium is when emotions are not balanced and the characters become unsettled or argue. For example the female in the couple finds out the male has been having an affair.

Recognition is where the emotions change again but they improve from Disequilibrium. An example of this would be that the female forgives the male for cheating on her.

Reparation is when the troubles that have bothered the characters start to dissolve and things are worked out between the characters. For Example the women starts to trust and love the man again.

New Equilibrium is the same as Equilibrium where the characters are happy and no heavy storyline to upset either character. For example the women has completely forgiven the man and now they are having a family.

Claud Levi Strauss believes a video should have a good vs evil storyline where two or more characters fight the same battle to either overcome evil or for the "baddy" to suppress evil. This could be expressed threw a metaphor or a different storyline or as a simple battle between two characters. an example would be a soldier going off to war or superheroes battling each other like superman vs a robber or terrorist.

Vladimir Propp believed in his fairy-tales containing eight characters:

The Villain

The Hero

The Princess

The devious fake hero

The Helper

The Princess's Father

The Donor

The Dispatcher

Spike Jonze Insperation

Spike Jonze an American video director who has worked on such work as Jackass, music videos containing global stars like Kanye West, The Beastie Boys. Jonze is known and highly repsected in the video business and has developed and change the way people now film due to his quirky and creative ideas.

Fatboy Slim - Praise You

http://www.youtube.com/watch?v=4ULVQOneeZE

This music video is first disjunctive as the video has no link with the lyrics this style of music video helps interest the viewers as many music videos can be performance based making the tedious and boring. The video is shot with a amateur video camera giving the look of a low budget video. We can understand that the video has a "homemade" look about it due to the early dialogue of friends talking but also the gritty pixels showing threw-out the video. The videos location of a cinema or theatre in an American city like New York also enhances the

way the video is seen as a "home made" video as there are no huge studios, fancy cars, attractive characters. This video has a number of cuts but there is no loss in time the audience feel that they have just seen 3-4 minutes of actual footage. there is a number of close ups and establishing shots which just adds to the video making it easier to understand and for something to be empathized. For a music video one would have to say that it is highly entropic as Spike Jonez as created a video using normal people dancing in a cinema but on the other hand the video can be seen as highly redundant as everyone who views the video can easily recognize what is going on.

Feedback For Moodboard

Mood Board

Here I have created a mood board for my target audience but also for what the song connotes when listened too. My chosen song appeals to alternative/indie culture. My typical target audience member would enjoy new wave cinema, reading, odd clothing, individual lifestyle, photography, smoking and drinking. This mood board can show me what kind of colours i should use, the people and what the people in my music video could be doing (e.g performance clothing/ instruments) or where the location for my video should be.

Target Audience

16-35 Male Underground Indie scene

Underachievers, Students, University Graduates, Artists, Photographers, Musicians. Shop in boutiques to charity shops.

Similar Bands, The Libertines, The Smiths, Blur

Possible Locations - Forest, Quarry, Stately Home, Beach, City

My Genre Research

Babyshambles - Fuck Forever

http://www.youtube.com/watch?v=IpeJFVvwz6A

Andrew Goodwin’s theory that the lyrics should be closely linked with the video is used. In this video this theory can be used to a degree depending on how one would understand the word "fuck" in a sexual sense or a flippant saying to show how one is not interested in anything forever. The narrative story shows that the viewers can take the word "fuck"in a sexual context as the story shows us of two people getting together. But the Goodwin theory cannot be adopted for the performance as the performance has nothing to do with the lyrics.

A video like this will represent the people in the video, the band and the target audience as a non mainstream audience who are socially different then the mainstream culture of Britain today. The Video shows how the men dress and act as different to everyday people. The lyrics also shows how different this song is from that of a mainstream pop act or even a different indie band due to the constant swearing. This video has entropic details in it but it also is highly redundant. The entropy in the video is that of the farm yard animals wearing pork pie hats and the location, bull fighting but with other band members instead of bulls. But the high level of redundancy is apparent as everyone can recognise it is a band playing instruments and what type of music it is.

The way this video is filmed helps to create an indie scene making this a typical video for its genre. There is establishing shots of the band performing helping the audience understand where the video is taking place and to grasp the industrial area. The rawness of the area links in with the genre as the genre of indie is a non mainstream genre supposing to be different than other large mainstream acts which have everything tweaked to perfection where as an independent band has a rough element making them successful. The audience are able to see a number of close up shots in the narrative part of the video where then male and female are talking to each other and the shots are accompanied with over the shoulder shots making the audience feel like they are there, more realistic and a chance to relate to the characters. In the performance part of the video there is again i number of close and mid close up shots of the band performing this can show the band lip syncing but also facial expressions which can help the audience feel closer to the band. There isn't just close ups of the band but there is close ups of instruments, farm yard animals and signs these unusual and quirky sights make this video have a higher sense of entropy then a normal indie video as not every video one would see fighting with farm yard animals. Zoom and Reverse Zoom is used to show close up shots and establishing shots of the band. This is common in a music video and especially accompanied with high pace editing keeping the audience on their toes and eager to watch. The band are jumping around a lot meaning the camera does not need to use a pan or dolly shot to create movement as most of the video the camera seems to be on a tripod or hand held. The way the video is edited is by using a montage editing effect making the video high paced to match the music of the bands jumping around from one shot on this industrial farm to another this can be linked with the genre as the indie genre is suppose to be simple but energetic with things that are not normal to a mainstream band.

The Fuck Forever video contains both a Narrative story line and a live performance. The narrative story line played by characters not in the band is about a scruffy looking man (perfectly fitting into the genre stereotype due to appearance of long unwashed hair, thin long white body draped with an old un buttoned shirt and a beaten up old leather jacket) at a cinema trying to sweet talk a young woman into meeting him. Using subtitles does all this and one may of thought it was in a different language until the male mentions a famous landmark in London, England. The narrative storyline works well as it is closely linked with the genre but it also attracts the audience and can make the audience relate and understand more of the video. The performance part of the video is that of the band performing in an urban-based setting with a fenced off perimeter keeping the band in this old dirty looking area where a factory may of once stood. The performance part of the video shows the energy of the band linking in with the genre theme of a band jumping around in skinny black and white suits with pointy shoes, hats with long hair. There is nothing entropic about the way the band look. There I a sense of rawness with the band as the colours used is that of low colour, very little colour is used but the union jack flag is something which is in contrast with the rest of the video being very bright and noticeable fitting in with the typical indie british scene. Michael Shore’s theory can be used with this video as Shore believes in a video full of male fantasies and this video has the female male love fantasy as there is an attractive women falling perfectly into the genre of the music by how she looks. And the kissing scene at the end of the video again backs up the theory that all music videos express fantasies of males.

My Genre Research

The Strokes - Heart In A Cage

http://www.youtube.com/watch?v=cbRe5mxR0q0

This video helps represent its target audience and Comfortably recognized by genre by the rebelliouslooks of the band, The band is playing on top ofbuildings, lying in the middle of the streets with long hair and old clothes this connotes a mystery and danger about the band who are not afraid to be individual andare confident in the way the world looks at them Michael Shore's theory that a males fantasies make up all music videos can not 100% possibly be adopted for this video as the video shows no sex cars or violence it just shows the city and the band. But it can be arguedthat the bands fantasies are with the city of New York. The way this video has been filmed has made a major inpact on how the viewers will view the video. The video has establishing shots showing the band members along side these huge buildings using a low angle to create a sense of power and importance for the band members next to these landmarks.The landmarks create mystery and can attract the viewers to this video. There are many close ups of the lead singer on the floor filmed using a high angle making the singer look weak and vulnerable. The fats paced editing (montage editing)throwing back and forth from one shot to another of different band members links in with the fast paced music again linking in with thegenre. This helps the video seem lively, entertaining and energetic.This video has both levels of entropy and redundancy. The Entropy envolved is that of a muscian on top of buildings playing their instruments and a band member being walked on but other bands have done similar things. The high level of redundancy is that everything can be recgonized and understood by everyone

The Heart in a cage video is a black and white video of the band the strokes set in the streets of New York City. The video being black and white helps create a mystery linking in with the bands love for New York City. The shots of New York make the city look dark, dirty, mysterious all linking in with the genre of indie. The video contains the lead singer lying on the floor in a busy street of new York desperately trying to avoid being trod on while lip syncing to the music. The rest of the band are playing their instruments on or near famous landmarks in NYC. The band are all typically indie looking as they are all dressed in old beaten up leather, black trousers or suits this is linked with the genre as many of the target audience would look the same. The gritty dirty looking video can be linked with the music scene of indie as there are a lot of unsigned bands doing the pub and club crawl trying to make it large.

Andrew Goodwin’s theory that the lyrics should be linked with the video is not adopted for this video but the way the instruments are being played i believe can be linked with this video as we hear gritty guitar solos and a mumbling lead singer with shots of a mysterious New York all set in black and white this can resemble the way the genre is represented.

This video helps represent its target audience and comfortably recognized by genre by the rebellious looks of the band, The band is playing on top of buildings, lying in the middle of the streets with long hair and old clothes this connotes a mystery and danger about the band who are not afraid to be individual and are confident in the way the world looks at them.

My Genre Research

Peter Doherty - For Lovers

http://www.youtube.com/watch?v=oLY0eUtVlXo

Andrew Goodwins theory would be perfectly suited for this video and artist as Goodwin suggests a framework that "A relationship between the lyrics and the visuals, with the visuals illlustrating, amplifying or contradicting the music. but also to be genre related."

This video will represent the target audience and the members of a genre like this as rebellious as there is scenes of smoking. Connoting people in this genre as independent, creative with their own identity. This genre of music is all to do with battling the average mainstream pop act by being individual with lyrics, looks, videos and a completely different way of life.

The For Lovers video is set in Paris, France creating a setting of romanticism tying in with French new wave cinema. The video represents romance not just human emotion but romanticism linking in with the setting. The lighting of each scene having a dark and old looking video effect helping represents an old cinema feel fitting in with the surroundings of Paris.

Thevideo can be linked with the genre indie/ alternative as the video is on a low budget, shooting a typical stereotype of an "indie" star walking about in a suit connoting that of mystery, smart, educated again fitting in with the idea of French new wave cinema.

This video will represent the target audience and the members of a genre like this as rebellious as there is scenes of smoking. Connoting people in this genre as independent, creative with their own identity. This genre of music is all to do with battling the average mainstream

pop act by being individual with lyrics, looks, videos and a completely different way of life.This video does contain a large level of redundancy as the viewrs can recgonise and understand everything in the video making this video not original as there has been plenty of videos shot on the streets of Paris.

The video is mainly shot outside without using artificial light or a studio connecting and relating with the audience as many of the audience will never have had the chance to use a studio. The outside filming makes this more realistic and helps create a sense of interest of where the video is shot.

The camera work in this video is crucial to help develop a genre theme and to create a successful video within this genre’s brackets. Throughout the video there is establishing shots showing the artists walking or standing in Paris giving the effect of romance and mystery in a number of shots a fish eye lense is used which again creates a shot of distance but can also link in with the mysterious and ”indie” look. There is a number of close and mid shots of the artist can show the emotion of the artist but also it helps the video flow with the lip-syncing. The close up shots also show items significant to the video this helps the viewers understand where and what is going on in the video. The video camera used gives the illusion that it may have been a cine camera threw the flickering and poor quality also the way the video is shot it looks like it may have been hand held in parts which again links in with the low production costs indie music video look. In Parts of the video a tripod has been used as we can see such camera techniques as pan, tilt and dolly these camera techniques can help produce a professional looking video for this particular genre. There is a section in the video where zoom and reverse zoom in a speeded up number of shots, which makes the video, look modern and contemporary appealing to its target audience. The editing of the video is a mixture of continuity editing and montage editing as there are scenes in the video which are flowing and continuous but there is also a lot of jumping from location to another location and the fast paced editing of the music shop confirms there is montage editing this will attract people to the video as it will keep viewers interested and not to predictable. The video consists of plenty of short takes of the artist in different locations but the video does not have an expansion of time as we can see all the video is in the day. This editing skills also links in with the indie genre as there are no post production visual effects keeping costs low which will appeal to the audience and a good way to make such a successful indie music video.

Michael Shore concludes that a music video is that of a recycled styles which shows a male fantasy of power, girls, wealth and danger. I would argue to a point that this video has not got that strong masculine feel too it but does recycle the fantasies of that the artist. This becomes apparent through the arcadia scenes of Peter Doherty Running threw the romantic streets of Paris, standing outside an old shaggy music store, vintage fair ground and historic streets giving the effect of mystery tied in with love.

Digipak

Digipak is a patented, style of CD or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.

Digipak-style packaging is often used for CD singles or special editions of CD albums.Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV Coating, thus ensuring greater longevity.

Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.

Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Many printers use recycled or sustainable material for the board stock.

The cultural studies approach perspective on audience

Preferred Reading - The audience recognises what is shown and the values of what is being shown and is accepted them without any problems as they are natural and correct.

Negotiated Reading - the audience recognises the text and accepts the values the text has given but may not be acceptable by an individual but can be accepted on a larger scale by other people

Oppositional reading- the audience disagrees with the values and rejects them.

The cultural studies is a total contrast to the Effects Model.

The Effects Model

- Bobo Doll

- Hypodermic Needle Theory

- Behavioural Effect

- Psychologists Behavioural

- Passive - Objective

Redundancy and Entropy

The Libertines - Don't look back into the sun

http://www.youtube.com/watch?v=jLYsIESNtUc

The music and lyrical content is what would be called a low redundant piece of music even though it has the essentials of every rock band of heavy electric guitar with bass and a drum beat but the libertines offer something which would not be seen as high a high redundant band as there is two singers with a poetic song sounding different to other bands. The setting of the video is highly redundant with ones day to day life of a rock star as the band are walking threw town or on stage in front of an audience. But the clothing of the band is entropic to a viewer as there wearing red military jackets in public while it is not that highly entronic to support the military jacket look in a music video as the beatles have sported the jackets but also coldplay have. The way the camera is held is entropic for a music video as it has the unsteady effect of a hand held camera.

Blur - Out of time

http://www.youtube.com/watch?v=SRkX1Up1vnc&feature=artist

The music of blur is not particularly entropic compared to the rest of the worlds rock music but this was something different for blur a different album taking themselves away from the dieing britpop scene to a new sense of music using new instruments from abroad which is present in this song. The lyrical content is highly redundant as many bands have sang about love and friendships. The video its self is highly entropic for a music video as it was filming of a submarine and navy based activities something which is original to the viewers but one could not say it was highly entropic to put the video out of the music context as it is a recognisable scene of a submarine crew and there has been a lot of publicity at this period of time of submarines as the tragedy of the Russian submarine sinking and losing all its crew. The way the video is filmed is using a hand held cam corder which is a low sense of entropy

The Strokes - You only live once

http://www.youtube.com/watch?v=7vKoIw_THvQ

The music is a low level of entropy if a listener would listen to it now but at that time in the early 21st century the dirty New York guitar sounds and mumbling singing was completely different to anything in music at that moment in time. The video does show levels of entropy as the video is that of a band in a sewer chamber with sewage waste filling up the chamber and drowning the band. The colours of the band also has a level of entropy as the band and the surroundings are all white but by the end of the video everything turns a dark brown this is something that would not normally be seen in a video. But there is levels of redundancy as all the band members are all recognisable men and the typical look of a rock star group with all recognisable instruments.

Gorillaz - On melancholy hill

http://www.youtube.com/watch?v=9thjgHGS38k

The music of the Gorillaz is that of a low entropy and high redundancy this is because it has a recognisable lead singer with backing instruments but the instruments used are seen to have a level of entropy as an auto tuner is used, an organ, and instruments from con-tenants such as Africa and Asia. The band and the videos have a high level of entropy as in all the gorillaz 4 characters are used and every video is animated. This has never been done before there has never been a band which consists of only animated characters instead of real musicians. The video seems to be disjunctive as it has nothing to do with the lyrics the video is entropic as the 4 animated characters come together to fight a beast. But one could not say this was a very high in entropy as everyone who views the scenes can be recognised and understood by many people.

Video Skills Audit

Editing accuracy/Continuity

frame by frame editing will need to be addressed and improved to create a flowing video which will help create a professional finish making the video believable and easy to watch. This will be achieved by seeking advise from a teacher and to take more time to perfect the continuity editing. I need to be in complete control with timing and cuts this will help the video flow but also be able to keep in time with the music making the music video make sense and look creative. This will be achieved by the actors and sound to come together and work with each other. But also to watch someone else edit their work or a tutorial from the internet to help develop my editing skills.

Camera Skills

Post Production

I have already mentioned several different tools i have used with my media video in different blog posts. Such as the pointer, crop tool, razor and selection tool which has helped me produce a finished music video.

Research and Planning

Which of the planning tasks was most useful?

The storyboard task and casting task was the most useful this was because with the casting we were set individual roles meaning everyone knew what they were doing and what they had done before the videoing started this help set up an organised video. The storyboarding was useful but is an aspect of videoing as our group was not organised with storyboarding as we lost our storyboard and had to use another one which caused a delay in filming meaning we lost time but also we had to go back and shoot missing scenes as our storyboard was poor.

What kinds of planning do you wish you had done more of?

For next year i will produce a detailed storyboard with not just images but a set text explaining what shots were the camera should be and the characters, props, settings should be placed and what lighting should be created.

What kinds of planning do you expect to be doing during A2 year?

Storyboarding

Casting

Lyric sheets

Digital Technology

How did your knowledge of production technology develop?

my knowledge of production technology was very basic before this course but now it has developed now by using the hand held video cameras as this was my first time i have used a video camera i found it easy to use as the camera was simple and basic. The digital editing software which i used for the production was again the first time I have used the program and after spending some time with it i can now produce an edited video successfully. I now know how to use a tripod and set a pan, mid close up shot using the camera. With the editing program I have learnt how to edit and cut pieces of video to make one finished video. I had already used blogger so my knowledge was already strong but I have now learnt how to upload a video onto youtube.

What did you learn during this production task?

I learnt how to produce a music video and how to lip sync but also i used as i was one who was using the camera i learnt how to shoot different shot's using a tripod including a pan and establishing shots. Also i have learnt how to produce a finished video by using tools such as the razor and selection tool to produce a finished video to then upload on youtube. I have also learnt how to produce a story board for an existing video and then to create my own video by using the storyboard to show what shots need to be created.

What sort of technology skills would you like to develop during the A2 year?

I would like to develop my editing skills on Adobe Premier Pro this is because i had little time to edit meaning i could not learn all that i wanted. Next year i will have the chance to spend more time with this editing software and then develop skills.

http://www.youtube.com/watch?v=u47HBDltZag