Goodwin's theory breaks down videos into two aspects either illustrative or amplifying.
Illustrative is a video which the lyrics match the scenes in the video for example a love song would show scenes of lovers and romance or a dance song would show dancing in a night club.
An amplifying video is a video which isn't as simple as an illustrative video. An amplifing video may have more than one meaning to it this means aspects of the video can include entropic aspects which would not look out of place with the video.
Todorov believes that their are 5 different aspects to a narrative video:
Equilibrium which is part of the story where emtoions are equal and there is no heavy storyline. For example a couple holding hands walking.
Disequilibrium is when emotions are not balanced and the characters become unsettled or argue. For example the female in the couple finds out the male has been having an affair.
Recognition is where the emotions change again but they improve from Disequilibrium. An example of this would be that the female forgives the male for cheating on her.
Reparation is when the troubles that have bothered the characters start to dissolve and things are worked out between the characters. For Example the women starts to trust and love the man again.
New Equilibrium is the same as Equilibrium where the characters are happy and no heavy storyline to upset either character. For example the women has completely forgiven the man and now they are having a family.
Claud Levi Strauss believes a video should have a good vs evil storyline where two or more characters fight the same battle to either overcome evil or for the "baddy" to suppress evil. This could be expressed threw a metaphor or a different storyline or as a simple battle between two characters. an example would be a soldier going off to war or superheroes battling each other like superman vs a robber or terrorist.
Vladimir Propp believed in his fairy-tales containing eight characters:
The Villain
The Hero
The Princess
The devious fake hero
The Helper
The Princess's Father
The Donor
The Dispatcher
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