Evaluation Question 3

What have you learnt from you audience feedback?

Audience feedback is essential to see if your music video was a success as the reason why you have created the 3 media products was to sell and promote the band and to please your audience. I firstly wanted to see what people in my target audience would think of the video but i also wanted to breach out and find out views of other people who may not officially call them selves an indie lover. The methods i used to show and gain audience feedback was first for my A2 media class to view the video and then to leave comments on pieces of paper and to stay anonymous. I had also used the social networking site facebook to show the video and gain responses from many different people. I also set up a media focus group with a number of friends giving out a questionnaire for them to finish and to question them about my media products. I then took a number of people i believed to be indie and someone who was from an opposite genre of music to speak on camera about their feedback they want to leave about my media products. I believe all my methods of obtaining audience feedback was overall successful and i was able to gain many different peoples views and my own target audiences views. This was important as i wanted to gain a deep and valid understanding on what people thought about my music video and print tasks. And this was only obtainable by asking different sexes and ages.

Here is a few quotes I have retyped out which were given to me by the rest of my class: I had asked the question if they believed the misc en scene was creative and fitted with the genre.

"Great Misc En Scene. really matched the genre!"

" Loved the video, the locations were good it will be interesting to see what inspired you"

"Really liked the outdoor shots but found the indoor shots a bit confusing"

"The Lip Syncing was great and you could see it was a indie video"

I think it was really useful to take feedback from such a variety of people as not everyone in my a2 media class would enjoy indie music. The feedback from the class has showed me that the music video was a success and that I have learnt how to successfully shoot a video using the right misc en scene and it was easily understandable that the genre of music was indie through the video. I think it was really important to gain this information as i was worried that through the entropic eating scenes the audience wouldn't understand if the video was related to the indie genre but by asking this question and getting such positive feedback i am happy to say my audience feedback shows that i have set up a video in the genre theme. An example of an oppositional reading would be the comment that "the indoor shots were confusing" this is a bit worrying but i would believe that maybe this student did not have the cutural capital to understand my music video.

Another Method of retaining feedback from people was to use the social networking site facebook and here is a screen grab of me posting my video to be viewed with a question people may comment on:

I was lucky to have a number of people comment on this thread here is a number of useful comments:

Here is an example of Emma Draper an A2 media student who has commented on how well the video has been edited, how the performers have acted and how the misc en scene has been really effective. Audience feedback like this is really important especially from a fellow A2 media student as Emma would know about the task of editing and the misc en scene. I have learnt from this feedback that I was able to edit a video within the rhythm of the song to make the video look suitable and professional. But also Emma goes on to talk about the idea being creative and innovative which I was really happy about as i really wanted to create something new that would challenge other media forms.

This is an example of someone who doesn't do media but fits into the niche market i am aiming for perfectly! I am pleased he has been able to make a comment even though he hasn't left much feedback or said anything about specific media aspects or used buzz words. But it was nice to have a comment saying how much he enjoyed it.

The comment above is very important to me as it is the lead singer from the original band commenting on this saying how much he liked it and we was able to have a conversation over facebook on how much he enjoyed the video meaning he must of thought it looked professional and was happy it suited his piece of music. It was great to get this feedback and has showed me that the media video was a success. The lead singer of the band was so pleased with the video he took to the time to post the video on his wall and for his friends to view the video and comment on them. Meaning he believes that the video would be effective and entertain an older audience.

The comment above shows someone enjoying the video and having cultural capital with inter textual references meaning this person can see the similarities between my video and another popular video which would be in the same genre as mine!

This is a comment from another A2 media student and learning from this comment i have no found out that the location is important to the genre and i am glad that my viewers picked up on that also it shows that this person guessed the genre straight away which was really important for me!

Audience feedback from my media focus group

View more presentations from David Pitt.

From this media focus group i have learnt in detail that my music video and other products all fit well within the indie genre and i received some interesting comments on how the cinematography was used and how that has effected how the viewers enjoyed the product but also how different things have connoted things to my viewers it was really interesting to see that my viewers saw the rebellious side of my band and saw it was closely linked with my genre of choice. It's always nice to hear nice things about your work but it was important to hear criticism and this was apparent when it came to the subtitles used in my video. So through this piece of audience feedback i now know how to in the future improve on work like this and this is very important as i want to carry on with media at university.

This video response is important into showing and comparing how to different people who like two different genres of my music! As with Jake he really enjoyed the video and gave back great responses on how he thought the video looked and how he thought it was so effective that he would go out and buy the product if it was a real product. Jake also commented on how he knew it was an indie themed video due to the clothing and the instruments which was really important in identifying a look and style for the video. Tommo who was the second male to feature on this response who prefers the grime culture commented on how he didn't enjoy the video and thought it was boring as he did not enjoy the indie conventions used for example the playing of instruments and the eating scenes even though he did comment on how he thought it was a good indie video and it met the needs for the indie audience but he made his feelings apparent when he said he thought it was boring and not what he's used too. We could compare the culture capital for both of these feedbacks as Jake has alot of experience in watching indie videos while Tommo spent his time looking at grime products two completely different genres.

To Conclude the audience feedback has been very important in to what i have learnt about my media products. All conventions of getting feedback has been helpful and i have gained some positives and negatives about my work. After looking back on what everyone has said and especially on what my target audience has said i believe i have created an enjoyable collection of media products which has been suited to the needs of my target audience. I have done this by making my products as entropic as possible with low levels of redundancy but still keeping in with a level of easily understandable scenes, which is similar to the work in the rest of the indie genre making my media products look professional. I think it has been important that my feedback shows that there is a house style and the video in question two backs that up. My audience feedback has shown me that a lot of people would be interested in buying products from this band making the media products i made a success as the original aim of those products were to promote the band within the genre. It shows in my audience feedback that i have been able to catch the eye of my potential customers by creating an entropic environment which help me sell more copies of the products. Looking back at my feedback i was worried that i hadn't chose the right cast but everyone who i have spoken to loved the cast and thought they were appropriate for the genre with the match misc en scene. I'm glad i was able to produce a prefered reading which shows the video and print tasks were a real success. So overall i am happy with my own products and really happy that my target audience and most others are happy and have enjoyed the 3 products i have made.